AI is racing ahead, listings are scrolling past, and most agents are stuck wondering what to post next. In this episode Seth sits down with Ricky Zollinger—founder of RZM Media and the creative mind behind some of the highest-engagement real-estate reels on the West Coast—to break down a simple truth: your personal brand is the one thing technology can’t duplicate. …
How to Max Out Your Property with ADUs | San Diego Real Estate Insights with Brian Koons
In this episode of What’s the Deal?, Seth Struiksma sits down with ADU expert and real estate investor Brian Koons to break down the real-life math, zoning loopholes, and step-by-step strategies behind building Accessory Dwelling Units (ADUs) in San Diego. 🚧 From turning 4 units into 8, to decoding Info Bulletin 400, to understanding how the ADU Bonus Program really …
Raising Young Realtors: Richard Woods on Mentorship, Investing & LGBTQ Advocacy
Get ready for a hilarious yet deeply insightful chat as Seth Struiksma welcomes his former broker (and “queer mother”), Richard Woods, to “What’s the Deal?” From Richard’s days as a D.C. attorney to running a boutique brokerage in sunny San Diego, this conversation spills the tea on everything from buying your first “fixer” to staying ethically grounded in a tough-as-nails …
Financial Freedom for Millennials: Real Estate, Wealth Building & more
In this episode of What’s the Deal?, San Diego real estate expert Seth Struiksma sits down with Andrew Baker, Founder of Financial Haus, to discuss financial freedom for millennials and why traditional financial planning isn’t built for the modern professional. 🚀💰 They dive into: ✅ Why real estate should be a core part of your wealth-building strategy ✅ The biggest …
Authenticity in Real Estate with Mel Sofia
n this dynamic episode, Seth Struiksma sits down with Mel Sofia, the founder and broker of The Avenue Home Collective, to explore the power of authenticity in the real estate industry. Mel shares her journey from conforming to industry expectations to embracing her true self—and how that transformation skyrocketed her career and happiness. From balancing life as a leader, mom, …
Being a Gen-Z Realtor & Crushing The Social Media Game
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Growing Your Social Media and filling it with Buyers & Sellers with Jason Cassity
Growing a large following on social media isn’t hard — but you do want to be strategic if you want to attract followers who will do business with you. Today we sat down with social media expert and REEL Broker agent, Jason Cassity of The Cassity Team, to talk social media strategy. Find out how to cultivate a following of …
Dominating Your Local Real Estate Market Using Social Media – with Jason Casssity
As a real estate agent, what social media platform should you focus your efforts on? Or should you even waste your time creating and posting content? We sat down with Jason Cassity from The Cassity Team in San Diego, a top REEL Broker agency in the country, to talk about his success with social media for growing his business. About …
Keep the Cash Flowing with Strategic Real Estate Sales
When is the right time to sell your real estate assets? Find out the answer as we dive into this tricky topic and chat about how to evaluate your investment portfolio, spot the right moment to sell a property, and reinvest that capital for better returns. Plus, we’ll share tips on turning existing equity into larger profits and why holding …
Sustainable Housing Development for Purpose-Driven Communities with Matt Davies
Today, we have Matt Davies, a real estate maven who’s gone from REALTOR® to developer. We’ll dive into the nitty-gritty of real estate development, decode the world of ADUs, and chat about how to make money while making a difference in community building. Stick around for some real talk on making spaces that matter. Key takeaways to listen for …